Philosophy

“In design, there is not one right answer, there's a range.”

“People say graphic design is so different now, because you have so many more pixels and colors to work with... But when you study art history, you see there's just nothing new under the sun. Mosaics and needlework, it's all analogous to pixel and bitmap art. And with it all, good design's not about what medium you're working in, it's about thinking hard about what you want to do and what you have to work with before you start.”

“I like to think that good icons are instantly recognizable — even if someone's never seen it, you can ask them what it does, and they get it — or it's so easy to remember that if someone tells you what it is once, it's easy to remember when you look at it. I think that's a lot to ask of a symbol, that if you tested it everyone would all have the same one-word response as its function.”

“I learned a lot about the cumulative value of attention to detail from Steve Jobs, and about pushing the limits of a medium. I still think about his philosophy of not showing  messaging.”